The Willow Group Difference

We understand that your people are your greatest asset. That’s why we deliver tailored, results-driven solutions that empower individuals, align teams, and achieve measurable success. Here’s why we stand out:

Our Purpose: Empowering People, Driving Success.

Mission:

At The Willow Group, our mission is to help organizations thrive by unlocking the full potential of their people. We design innovative, tailored solutions that foster growth, inspire collaboration, and drive meaningful outcomes.

Vision:

We envision a world where empowered individuals create thriving organizations, aligning purpose with performance to achieve extraordinary results.

Our Values

People First

We believe people are an organization’s greatest asset, and investing in their growth creates lasting impact.

Collaboration

We partner with clients to co-create solutions that are both meaningful and sustainable.

Innovation

We challenge conventional approaches to drive transformative change.

Integrity

We deliver on our promises with transparency and trust.

Tailored Solutions

◦ We design programs to fit your organization’s unique needs, ensuring maximum impact and alignment with your goals.
◦ No cookie-cutter approaches—just personalized strategies that work.

Proven Results

◦ We design programs to fit your organization’s unique needs, ensuring maximum impact and alignment with your goals.
◦ No cookie-cutter approaches—just personalized strategies that work.

Certified Expertise

◦ Backed by over 24 years of experience and certifications in PRO-D, DiSC, Emotional Intelligence, and more.
◦ Our expertise ensures your teams receive the best in leadership and organizational development.

End-to-End Support

From assessment to implementation, we’re with you every step of the way, providing ongoing coaching and tools for sustained success.

What Our Clients Are Saying

Don’t just take our word for it. Hear how The Willow Group has empowered organizations to transform teams, develop leaders, and achieve measurable success.

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Meg Smith Dynavax

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Chris Hausbeck OPKO

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Want to see more stories of success? Explore the impact of our work

Meet Our Founder

Tiffany McMacken

Tiffany McMacken, the founder of The Willow Group, is a Leadership Development Strategist, Positive Work Culture Expert, and Collaborative Innovator with 25 years of experience. She brings a deep understanding of leadership dynamics, team alignment, organizational success, and training solutions. Her certifications in PRO-D, DiSC, Emotional Intelligence, Situational Leadership II, and more position her as a trusted advisor for leaders at all levels. Tiffany is passionate about helping organizations unlock their potential by investing in their people. Outside of her work, she is a mom, serves on multiple community boards, and advocates for the vitality of Northern Nevada.